Rapidly rising trends of urbanization, modifications to lifestyle habits, and growing demand for food items in frozen or ready to eat formats is expected to generate requirements for optimized storage and packaging solutions, one of which is the use of active, smart, and intelligent packaging, which includes innovations such as modified atmosphere, and active tracking.
This logistical setup my most manufacturers in food industry and by producers of other perishables aims to maintain freshness and nutritional values, along with keeping packaging costs to a minimal level. Active, smart, and intelligent packaging provides end use industries with an easy option to achieve these objectives.
The rising demand for better packaging and storage methods for products such as food & beverages, consumer goods, and sensitive pharmaceuticals widely considered to be the primary influencing factor behind the growth of the active, smart, and intelligent packaging market. Other factors that may impact the market in the future may include:
- North America is expected to lead in terms of market share for active, smart, and intelligent packaging. This can be attributed to factors such as stringent regulations in terms of packaging methods and materials in Canada and the United States. The region is expected to be followed closely by the Asia Pacific owing to the rapid rise of numerous emerging economies in the region.
- Faster innovation of technologies in the active, smart and intelligent packaging market have resulted in the influx of antimicrobial packaging materials, time-temperature monitors, gas scavenger products and interactive packaging that is enabled through modern mobile devices.
- Consumer preference towards reduced additives in food and beverage products, coupled with the increased supply of meat, vegetables, fruits, and frozen or processed foods are anticipated to substantially increase the global demand for the active, smart, and intelligent packaging market.
- The market is expected to be restrained for the short term owing to the high costs involved in research and development activities, and also for the initial setup and implementation. Manufacturers are focusing on the development of more affordable options.
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